Some of the brands I've worked with..
Hi, I'm Vidhi.
Digital storyteller skilled at conceptualizing, developing, and managing end-to-end marketing campaigns to increase brand awareness and drive massive business growth
Communications expert with 10+ years of experience adept at defining and driving impactful marketing and communication strategies for Fortune 500 companies
Experienced PR professional and champion of digital and social media tools and technologies adept at defining and driving overall company communication strategy
Expertise
Marketing & Analytics:
Search Engine Marketing (SEM), Social Media Marketing, User Research, Google Ads & Analytics, Microsoft Ads, PowerBI, Salesforce, HubSpot, Marketo
Website & Graphics:
Search Engine Optimization (SEO), Digital Storytelling, User Experience and Design (UX/ UI), WordPress, AHRefs, Google Tag Manager, HTML, CSS, Bootstrap, JavaScript, jQuery, SVG, p5, Usability Testing, Adobe Photoshop
Other:
Microsoft Office (Excel, PowerPoint, Word, Outlook, Teams), Smartsheet, Trello, Slack, Dropbox, Google Suite, MailChimp, Canva, Basecamp, CookieYes, OneTrust
GOAL
I am looking to leverage my past experience and the recent Master’s degree in Digital Media to manage communications for brands across digital platforms including web development, SEO, social media, web analytics, user experience design, usability testing, content management, and online advertising. I’m always open to new learning opportunities, especially on the technical side of things.
Google Analytics Individual Qualification
Google Ads Display Certification
Google Tag Manager Fundamentals
Google My Business Basics
Hootsuite Platform Certification 2018
HubSpot Inbound Marketing
HubSpot Social Media
HubSpot Content Marketing
HubSpot Marketing Software
Certifications
Professional Journey
Current Role
Senior Manager, Digital Marketing
Dynamo software
Prior Experience
EDUCATIONAL BACKGROUND
Academic Institutes
Academic Portfolio
REFERENCES
"As a professor at Boston's Northeastern University, I twice led Vidhi's classes and got to know her well as a student. Without hesitation, I'd easily call her one of my top 10% students: engaged, enthusiastic, coachable, and smart. Her personal energy is contagious and makes you want to help her succeed! We graduate many terrific students but you'd do VERY well to have Vidhi on your team. If asked, I'd enthusiastically support her hiring."
James Gardner
B2C/B2B Sales & Marketing Leader
"Vidhi was bought on to help with revamping all aspects of the business on the marketing side. It was immediately obvious that Vidhi is an excellent marketing strategist that not only can complete the tactical sides of marketing beautifully but also think through the problem that we were looking to solve in a highly empathetic and systematic way. I would highly recommend her to anyone."
Lizi Feng
Co-Founder, Dr.Vigo
"Happy to recommend Vidhi as a smart and career oriented girl who understands the intricacies of communications and branding. Vidhi exudes confidence and has showcased an ability to put even difficult clients at ease with her interpersonal skills. Hope to see her rise higher than most PR pros with her good networking skills."
Ravindra Thapa
Assistant Manager - Stakeholder Relations, Employee Communications and Social Media, BASF India
"Vidhi worked with me for almost three years and was a key contributor to our client mandates. She is a quick learner, can grasp concepts fairly well and added lot of value to improving processes and working faster, quicker and more efficiently."
Disha Hoskote
Manager Brand and Communications, Deloitte India
"Vidhi and I worked together during her stint at Text100. When we started work with Text100, Vidhi was a part of the DeVry team as an Associate Account Manager. She was our point of contact at the company and headed our PR team in India. Our communications team, including me, connected with her on a regular basis to expand our media outreach in India. I came to know her as a truly valuable asset to our team. Vidhi’s understanding of our offerings, along with her knowledge of the Public Relations industry and expertise in media relations was a huge advantage to push our campaign in India. Her media planning and PR strategy skills have resulted in great media coverage and helped us build strong media relations in the country."
Ranil S. Herath
Institutional Advancement & DeVry Education Group Scholarship Fund
"Vidhi has worked with me at Text100, where I am a Senior Account Manager. She had worked at Text100 for over five years. She has also worked with me at CMCG India Pvt. Ltd., a PR consultancy, during her last stint. Having worked with her for almost six years, I have come to know Vidhi as a thorough perfectionist and a dependable team member. She often took it upon herself to train newer team mates and was an incredible mentor to them. Her always-eager-to-learn attitude, along with a positive disposition was appreciated by her clients and colleagues alike. Her knowledge about technology and social media proved to be of value, not just for her immediate team, but often for other teams as well, who would approach her for consultation. Her strong hold over the Public Relations industry in India, one of the most dynamic in the world, helped her clients secure positive coverage in some of the most reputed publications in India. She always worked hard to broaden her understanding of the industry and in the process, proved herself to be a valuable asset to her companies – CMCG India and Text100."
Anshul Raj
Senior Account Manager, Text100